■ 스포츠 PR과 홍보 전략에 대한 주요 문헌 분석, 기업가 정신과 스포츠 산업 분야에의 적용 방안, 피트니스 분야의 산업적 가능성, 다양한 스포츠 기업 성공 사례 연구.
■ 피트니스 산업을 중심으로 스포츠 분야 창업을 위한 기업가 정신과 스포츠 PR/홍보에 관한 지식을 이해한다. 이를 통해 수강생은 현재의 스포츠 ICT와 스포츠 산업 전반에 대한 이해를 넓힐 수 있으며 기업가 정신을 통해 새로운 분야에 대한 융복합적 사고와 진취적인 태도를 기를 수 있다.
교과목해설(영문)
Major literature analysis on sports PR and public relations strategies, application to entrepreneurship and sports industry areas, industrial possibilities in the field of fitness, and research on various sports enterprise success stories.
Understand entrepreneurship for sports start-ups and knowledge of sports PR/promotion around the fitness industry. Students can broaden their understanding of the current sports ICT and sports industry as a whole, and via entrepreneurship, they can cultivate convergence thinking and enterprising attitudes toward new areas of sport and fitness.Major literature analysis on sports PR and public relations strategies, application to entrepreneurship and sports industry areas, industrial possibilities in the field of fitness, and research on various sports enterprise success stories.
Understand entrepreneurship for sports start-ups and knowledge of sports PR/promotion around the fitness industry. Students can broaden their understanding of the current sports ICT and sports industry as a whole, and via entrepreneurship, they can cultivate convergence thinking and enterprising attitudes toward new areas of sport and fitness.
